Strategy for Pilot Deployment
My Roles and Responsibilities at NEVS
Building the Strategy
I worked with Mobility Strategists and helped them by researching the different cities for PONS to be rolled out in the next 10-15 years. The tasks, however, were done individually.
What I did:
- Studied different cities in Europe, US, and China. Identified many different indices and city rankings and their reasons.
- Identified as well as created parameters for cities on their 'Readiness for PONS Service'.
- Studied the relationship of Public Transport Authorities (PTA) in these cities to the different mobility services that already exist.
- Summarised the study to indicate: which cities to be considered, how they perform in the parameters, what 'category of progress' they fall into, how liberal is the PTA, which type of PONS service is best suitable for that city, and the recommended year for deployment.
Example of Parameters:
Vision & strategy
Maturity of MaaS
Regulatory environment
Transport affordability
Sustainability initiatives
The study was summarized in the form of infographics. An example is shown below.
The cities in comparison were also mapped out on the basis of Market regulations and Innovation Initiatives.
The outcome of this assignment was well appreciated and is considered for creating the future business models for NEVS.
The Challenge I faced:
I was not confident enough about handling such a fundamental piece of data, on which the business models are developed.
The Learning:
With the help of my senior colleagues, I regained my confidence in myself and was convinced that even an entry-level member of the company could direct the company with valid data and reasoning.
